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Building Small Businesses

Small businesses are the backbone of the American economy and American entrepreneurship. The app-based economy is proud to support them, providing key services and earning opportunities to tens of millions of small businesses and their owners.

The App-Based
Industry Generates


in Additional Revenue for restaurants, grocers, and other businesses

Read our Economic
Impact Report

Community Entrepreneurial
Interest Rises


After the Arrival of
Rideshare Platforms

Driving Success

App-based platforms have drastically transformed the way small businesses connect with their customers.

Read Our Report

business-1 9-export


of consumers have used app-based based platform for meal or grocery delivery



of consumers use app-based platforms for convenience items.


of consumers use app-based platforms for package delivery.
in every community
Learn more about ways that app-based companies are supporting small business owners across the country:

In 2022, there were 1.74 billion orders fulfilled through DoorDash’s platform, generating billions of dollars in earnings for Dashers and tens of billions of dollars in sales for local businesses within their communities. Read More.

This year, Shipt launched its LadderUp accelerator program to provide local retailers with capital, e-commerce focused technical assistance and education from industry leaders, with the goal of at least 50% being in the food, beverage, and grocery categories, and 50% of businesses being owned by people of color and LGBTQI+ people. Read More.

Today, Instacart partners with more than 1,100 retailers of all sizes, including many small and independent grocers, to deliver from nearly 55,000 stores across all 50 states and Canada. Instacart’s platform is available to over 85% of U.S. households and 80% of Canadian households. Read More.

Grubhub is committed to supporting small and independent businesses by providing them with the tools they need to reach new diners. Nearly half of Grubhub’s restaurant partners across the country are small businesses. In New York City, more than 70% of partners are small businesses. Read More.

To increase access to Lyft vendor contracts for diverse small business suppliers, Lyft launched the Supply Chain Equity Supplier Portal. The Supplier Inclusion Program has incorporated over 170 diverse small business vendors. Read More.

Uber features 780,000+ total active merchants on the platform in more than 9,000 cities across 6 continents with over 60% being small or medium sized businesses. Read More.

“Platforms like Instacart help level the playing field for small brands like ours. When you’re at this stage, there’s not room in the budget for big out-of-home campaigns or celebrity partnerships. With Instacart Ads, we can reach so many retailers and regions of the country we wouldn’t be able to with a grassroots approach alone.”

Denise Woodard, Founder & CEO, Partake Foods