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Supporting BIPOC Communities

For far too long, communities of color have faced barriers to access—to transportation, food, and work opportunities—due to generations of systematic inequities and discrimination.

Flex member companies are committed to breaking down these barriers and supporting communities of color by providing them with opportunities to earn, and ensuring they have access to the goods and services they need and want to thrive.

The Power of

App-based work empowers Black, Indigenous, People of Color (BIPOC) Americans with opportunities to earn income on their own terms, with the added flexibility to support their families, achieve their academic or entrepreneurial goals, and pursue their dreams. Additionally, app-based platforms help address challenges in underserved communities, from increasing access to nutrition in food deserts to linking communities that lack consistent public transit options.


of Hispanic adults


of Black adults

have used app-based platforms
(compared to 70% of white adults)

App-Based Earners Overwhelmingly Prefer Independence.

Three out of every four app-based earners prefer maintaining their independent contractor status.

This is true across diverse demographic groups: 76% of white, 73% of Hispanic, and 72% of Black app-based earners all support maintaining the current classification.

Read Our Report on Equity
Read Our Report on Black Communities

App-based work empowers our communities to make a living on their own terms, achieve their entrepreneurial goals, and pursue their dreams.”

Frank Scott Jr., Mayor, Little Rock, AK
President, African American Mayors Association

Read the AAMA Resolution

A Commitment to Progress

​The app-based industry is committed to breaking down barriers to access and providing BIPOC communities with opportunities for economic independence as part of a broader effort to tackle poverty and racial injustice.

Learn more about Flex member companies’ commitment to growing economic impact for underserved communities:


38% of DoorDash’s earners identify as people of color. In 2021, Dashers in communities of color earned over $5.9 billion and Dashers in low-income communities earned over $4.3 billion. DoorDash has also committed $200 million over five years to invest in local community programs, products, and services through its Main Street Strong Pledge. The pledge includes a Restaurant Accelerator program, which offers free online courses to all restaurant owners. 42% of participants in the program identify as Black or African American. Read More.

Shipt believes that building a diverse, equitable, and inclusive company is not just the right thing to do, but is the only way to succeed as a business and society. By 2025, Shipt aspires to have the most diverse employee base of all tech companies, be one of the top employers in the nation, and one of the most community-engaged employers. Read More.

Instacart creates earnings opportunities for over 600,000 shoppers across North America, and more than half (52%) of those shoppers self-identified as BIPOC Americans. Read More.

Last year, Grubhub launched a new partnership with the U.S. Black Chamber of Commerce’s Community Economic Development Corporation to provide grant funding for Black-owned restaurants across the country. Read More.

Removing barriers to transportation and creating economic opportunity through driver independence and flexibility are at the heart of Lyft’s approach to achieving racial equity. Lyft understands that people across the country supplement their income by driving on the Lyft platform, particularly people of color who face racial and wage discrimination in full and part-time employment. 73% of Lyft drivers identify as members of racial and/or ethnic minority groups, and 25% are Black, African American or Afro-Caribbean. In addition, Lyft is committed to serving communities of color. 52% of riders identify as members of racial and or ethnic minority groups and 46% of US rides start or end in low income areas. Read More.

In 2020, Uber committed $10 million to support Black-owned businesses in addition to previously committing $1 million to the Equal Justice Initiative and Center for Policing Equity. Read More.

“I gained financial independence and was accountable to me and solely me. For the first time in a long time, I felt safe and financially secure. Working when I choose to and not when told to matters, it’s truly valuable. I’m an experienced driver now and looking back as well as ahead, I realize how essential Lyft’s platform is in helping to keep millions of families from losing it all.

Nolan Robinson, Lyft driver, Chicago